What are the Advantages of having a Blog in a PR Agency/Industry?

While I was doing my research on this topic I came across some articles on the Internet that stated some of the advantages of having a blog in a PR Agency/ Industry.

According to (Weil, 2006), the advantage of having a Blog is that instantly after the posts get published the Blog becomes noticed by search engines. People who have blogs especially looking at my colleagues we noticed that blog entries do get included quite fast into in the search engine and they are given higher rankings on the search engines. Another advantage is that they are easy to use and easy to develop. Blogs are also great tool for internal and external communications, etc.

Also another thing those companies who use Blogs as part of their PR strategy they have discovered that blogs bring more web traffic especially to their website and in many cases if the visitor likes the website they will also go and visit that organisation's or company's blog, and if visitors feel influenced by the things on the Blog they will actually try to come back and visit it again or either purchase something from their website, etc.

Looking into Elena's blog on "Weblogs : A current trend in Public Relations" She says that according to David Sifry there were 18 million blogs in 2006. But I did some research of my own and I found a clip on Youtube.com, the title of this video clip was "Why Corporate Blogs are the Future of PR" and it said that, According to David Sifry, founder and CEO of blog-focused search engine Technorati, he said that there are almost 27 million blogs in 2006 and it has grown to 50 million and by end of this year it should have increase by 60 percent more than the year before.

Looking at these statistics shows us that blogs are a great way to maintain a good relationship between the public because of its instant feedback in the commentaries, the organisation or company can also in a short span of time reply back to their questions or their comments and also they can reach and influence clients, potential clients or their target audience.

David Sifry

David Sifry during the Global PR Week 2.0 which was held online September 19th 2005 says, that blogs are a good way for any company or organisation to know what are peoples perceptions on them because they can instantly get feedback from people who are interested in what they do or even at times the opposite from people who are not interested in what they do and that helps the organisation or company to know what they need to do to tackle the problem so that they can have everyone interested in them and maybe become later potential clients.

Blog are now very necessary for any PR Agency/ Industry. PR agencies will gain a lot from using this new media because this new media helps organisations or companies to interact with their audience, find out more who they are targeting, how to tackle problems or crisis, and helps them with many other issues concerning them and their target audience.