Books Recommended

Alterman, E. (2003). Determining the Value of Blogs. Neiman Reports, 57(3), 85. http://www.nieman.harvard.edu/reports/03-3NRfall/V57N3.pdf.

Brian Cooper's Blog: http://www.searchengineguide.com/briancooper/2007/02/online_
pr_and_marketing_strate.html

Davis, A. (2002), (2nd Edition). Mastering Public Relations. Palgrave Macmillan, U.S.A.

Elena's Blog:
http://elenablogpr.spaces.live.com/

Gill, K. E. (2004). How can we measure the influence of the blogosphere? Paper presented at the WWW 2004 Workshop on the Weblogging Ecosystem: Aggregation, Analysis and Dynamics.http://www.www2004.org or just "Google" (gill www2004).

Haig, M. (2000). E-PR: The Essential Guide to Public Relations on the Internet. Kogan Page; London, U.K.

Harries, D. (2002). The New Media Book. BFI publishing, U.S.A.

Holtz, S. (2002), (2nd Edition). Public Relations On the Net. Amacom Publishers, U.S.A.

Jefkins, F. (2000), (2nd Edition). Public Relations for Your Business. Management Books 2000, U.K.

Jenkins, H. (2006) Convergence Culture: Where Old and New Media Collide. New York University Press, U.S.A.

Joseph D. Straubhaar, Robert LaRose (2005), (4th Edition) Media Now: Understanding Media, Culture, And Technology. Thomson Wadsworth Publishers, U.S.A.

Murphy, T. (2000). Web rules: How the Internet is changing the way consumers make choices. Chicago, U.S.A.

Phillips, D. (2001). Online Public Relations. The Institute of Public Relations. Kogan Page; London, U.K.

Weil, D. (2006). The Corporate Blogging. Penguin, U.S.A.

Walker, J. (2005). Encyclopedia of Narrative Theory, Routledge.