What is a Blog and Why is it Considered Benificial for PR Agency/Industry?

As I was looking through some books about the New Media, I came across this definition for what is a blog and a blogger. The act of updating online journals or even diaries is a blog, adding an entrie into the blog is called blogging, and those people who write blogs are called bloggers (Gill, 2004). Bloggers write heterogenous collection of related topics and content about themselves or about their products/ services or even about their organisation/company and their audience may be large or small as a Blog may have as many as tens of thousands of daily readers. Because now a days we can see so much blog content out there so people have a choice where or with who they should sign up with and even who at the end of the day they should read. .

A blog is basically, a quick and easy way to publish your content to the web. Not only is it economical (costs nothing) but also that it provides the viewer or reader a chance to interact with the author of the blog.

I consider it an ethical and open way of communicating, it helps both people and the industry/ company interact with each other and learn more about each other. One learns more about the organisation and other gets customer feedback on the organisation's products or services. That's why blogging has been proven to be extremely beneficial for any PR agencies/ industries.

Blogs are unquestionable a current trend and issue in Public Relations that is talked about, more and more PR agencies are now turning to blogs to place their products and services to a wider audience around the globe, firstly by advertising their products and actually the second point is the most important point which is customer feedback. The Public Relations industry has much to benefit from this new tool, which is based on customer and organisation or company interacting with each other (one to one communication). The only difference with this style of interactivity is that it's the customers or potential customers and the blog authors for the organisation or company communicating with each other online rather than the usual conventional way.(Weil, 2006).

Perhaps, what this really made me realise is that blogs are kind of personal which means the companies audience or even the authors of these blogs, their audience get to know them on a more personal level maybe they won't know everything about who they are but they will have a rough idea of what is going on in the organisation or company and the same thing with the author he/she will have a rough idea who they should be targeting at especially if they are blogging for an organisation, company, etc.