The New Media that PR Industries had to Adapt

The Internet is one of the newest technologies that the PR industry has had to adapt itself too.

After looking at some books and articles on the internet, I noticed that the latest issue in technological advancement that is part of the Internet, that is also taking the world by storm is Web-Blogs.

Weblogs, or Blogs are frequently arranged in a sequential order so that the reader sees the most recent post first (Walker, 2003). Usually when you look at Blogs it's writing is usually personal and informal, and it has sections for commentaries, links and any other extra features you want to add to the blog. Its one of the communication tools on the internet that's available for anybody to create and publish their own thoughts and ideas about a specific topic. Some blogs are writen and created by a one person and others might have a few people or authors who have created it and published their posts (Gill, 2004).

Of course none of us knows what future technologies that will be used as the main tools for communicating to the public in any PR industry and their practitioners. Even though some say it might be Podcasting. At this stage we can only make predictions.