The New Media

As we can all see the bubble may have already burst on the Dot-Com boom of the late 1990s, but technology still remains a foundation of our economic landscape. New technological innovations continue to emerge, while the traditional players in telecommunications and the Web continue to refine their offerings and break new ground (Jenkins, 2006).

This New Technological innovation in the Communications field is the New Media. In my opinion the New Media has helped shift the way that the world digests information because with the Internet we can get all sorts of information in a quicker time then we did with traditional media, today we could all say we are living in a Global village.

It is also vital that PR professionals embrace the messaging potential of this new media and manage risk effectively to keep track of customer feed back, also have conversations with clients or potential clients, for example, answer their complaints or queries (Haig, 2000).

With so many communication technologies being offered to us in these days, its hard to choose which tool will be the ideal one to use for communication. From attracting the attention of blogs and e-zines to even podcasts, all these new technologies team up to create and develop a strategic PR, but the only difference its all online compared with the traditional media, and another very important difference that we must all have noticed is that with the invention of the Internet, information could now be distributed in a much faster way and this information can be transmited to a much wider audience, not only locally now but globally too.