Public Relations and the New Technology
Public Relations is an industry that has had to always change itself to keep up with the new changing times, especially now we can see it more since the world is going through a digital age. This digital age has helped change the way people communicate to each other whether its in an organisation, etc. We are basically now living in a Global village where nothing is restricted and it does not bound use just to the place where we live in or to our nationalities or even our cultures, now its so easy for one to find out about each others cultures, traditions, country, etc in just a touch of a few buttons. To be successful in this fast changing world you would have to have good information and good tools for communication. As we know that Public Relations is primarily concerned with establishing effective communication between organizations and individuals or companies and their audience (Straubhaar and LaRose, 2005).
According to Anthony Davis (2002), he refers Public Relations to the management of any communication between an organization and its public. As the world enters the digital age where anything to do with computers or the internet plays an important role in the lives of the people, Public Relations industries are all changing and trying to adapt itself to new means of communication that are not only fast but also efficient. PR industries need to reinvent themselves in away that any changes happen in this fast changing world it can easily adapt itself to these changes,
One of the latest New Media that many PR Industries and PR practitioner use is "Blogs", blogs are part of the internet invention and they are very similar to websites but they are easier to develop and they take much less time to setup. Blogs: double every six month. New blogs are created every second of the day. Blogs are one of the fastest growing New Media, according to David Sifry (2006). .
According to Anthony Davis (2002), he refers Public Relations to the management of any communication between an organization and its public. As the world enters the digital age where anything to do with computers or the internet plays an important role in the lives of the people, Public Relations industries are all changing and trying to adapt itself to new means of communication that are not only fast but also efficient. PR industries need to reinvent themselves in away that any changes happen in this fast changing world it can easily adapt itself to these changes,
One of the latest New Media that many PR Industries and PR practitioner use is "Blogs", blogs are part of the internet invention and they are very similar to websites but they are easier to develop and they take much less time to setup. Blogs: double every six month. New blogs are created every second of the day. Blogs are one of the fastest growing New Media, according to David Sifry (2006). .
