PR Trying Now to Embrace the New Media

PR has been changing itself to try to embrace this new media. Now communication professionals recognise that the way people get their information is also changing because of this new media. Others try to resist this fact, dismissing change as a fad. But those that get it can’t seem to create enough opportunities (Murphy, 2005). Organisations who are willing to take the risk and embrace this new media, benefit from it a lot, especially it helps them boost their sales, create awareness of their company or organisation or even brand and it also helps them spread their products and services to a wider audience all across the world not just locally now but globally too.

According to Dan Harries (2002), he said that it always takes some doing to get clients to understand and accept new thinking like this, but the rewards are worth it. In his opinion, being strategic does not always require being traditional in the way you involve your audience in what the agency or company is trying to do, actually using the new media such as the internet for blogging, allows the agency or company to acquire more information based on costumer or consumer feedback then when you use the traditional ways and they have more chance of having an open and honest conversation with their clients or with any interested party. That also helps the organisation or company learn more how they can improve their products and services for their audience.

This new media enables organisations or companies to have access to the new audience. It also enables new ways of publishing and inspires new ways to transmit information in a convenient way.

Looking at the Internet's use and media trends they will illustrate to you why PR has had to being embracing the New Media.